Sithole, Montjane lift Gauteng Open titles

first_img3 May 2012 ‘A great mental challenge’“He doesn’t move much, but is such a brilliant placer of the ball, and that was a great mental challenge for me. “If I can keep this winning form going, I’ll get inside the world top 10. That’s my goal for the Paralympics.” Men’s singlesIn the men’s singles, second seed Ben Weekes of Australia upset Japanese star Takashi Sanada, the top seed, ranked tenth in the world, 6-2 3-6 6-4 to capture his fifth international title. “Once I had the match squared, I knew I could beat her in the third, but I had to fight some nerves again, trying to close the set. “I move very fast on the court, but I sometimes don’t place well enough to counter a guy like that. Beating him at his own game, I feel like I now have the complete package to take to London.” Thabang Lekhanyane of Thembisa made it two in a row when he won the junior final. The top seed beat second seed Mabel Mankgele 7-6 (7-3) 6-4 in the all South African final to add the title to his Acsa SA Open victory last week at Ellis Park. Would you like to use this article in your publication or on your website? See: Using SAinfo material South African star KG Montjane also scored a memorable win in the women’s singles, upsetting second-seed Sharon Walraven of the Netherlands 3-6, 6-3, 6-2 to lift the title. Double victoryMontjane enjoyed a double victory when she and doubles partner Kanako Domori from Japan defeated Walraven and Katherine Kruger from Germany 6-2, 6-1 in the women’s doubles final. Montjane is ranked eleventh in the world, while Walraven occupies ninth place in the singles and second spot in the doubles. Kruger will be on Montjane’s radar when she and Sithole compete in the Super Series Japan Open. center_img DelightedThe Limpopo fourth seed was delighted with her victory. “I was incredibly nervous during the first set, because this was a very important match for me to win,” she said. But, once we got into the second set and the crowd got behind me, I found my rhythm and I became more aggressive, taking the game to her. “Marco has been among the top players in the world for at least the last 10 years and he is very experienced,” said the 25-year-old triple-amputee. SAinfo reporter ‘I can challenge’“The Japan Open will draw a lot of top seeds because it offers a lot of world ranking points,” he said. “If I can maintain my current physical and mental form, I am sure I can challenge in Japan and further improve my world ranking. “This has been a significant victory for me,” she concluded, “in terms of the mental aspect of the game. Each time I beat a world top 10 player, I’m getting stronger mentally and they will start seeing me as a threat.” “Since the start of this season, my goal has been to get to at least sixth in the world and I’m just a few spots away. That goal looks a lot more positive right now.” Paralympic-bound Lucas Sithole cemented his world number nine ranking with a comprehensive victory in the Men’s Quads Singles final at the Airports Company South Africa Gauteng Open when he beat world number 10 Marco Innocenti from Italy 6-1 7-5 on Tuesday in Benoni. “I’ve shot up to 11th in the world rankings and I’m just 10 points below Kruger,” she said. “I’ve had her number so far this season and I’m going after her in Japan. Sithole, who will line up at the Japan Open in two weeks’ time, is confident of a good performance in the Super Series event following his win in the Gauteng Open. Sithole said coming out on the winning side against a great strategist like the experienced Innocenti was crucial to his Paralympic preparations.last_img read more

Read More »

Apocalypse for online search? Here’s how marketers can thrive

first_img Posted on 17th October 2017Digital Marketing FacebookshareTwittertweetGoogle+share HomeDigital MarketingApocalypse for online search? Here’s how marketers can thrive When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the conventional wisdom and instead crafted its AdWords program in late 2000.By the following year, the company turned profitable and went on to radically change advertising. Seventeen years later, online search remains the dominant player in the online ad market, accounting for half of all digital advertising.Yet it certainly helps that the industry has continued to innovate and evolve. Consider that US mobile search accounts for almost 60 percent of overall search volume. There have also been great strides in voice-activated search. comScore predicts half of all searches to occur via voice by 2020.Given all of this, it is wise to consider that the online search market could be ripe for disruption. Most people today spend their time on social media sites and video streaming platforms like Netflix. So it is not a stretch to see them on their favorite sites or apps when looking for something to buy, especially in light of the tidal shifts of mobile, video and AI.Facebook’s David Marcus highlighted this point at this year’s F8 concert when he said, “When you come to think of it, Messenger has become the de facto Yellow Pages without having any phone numbers. We have a shot [at] becoming the Yellow Pages of messaging, too.” Similarly, chatbots have the potential to become a strong alternative search channel.So, what can marketers do today to deal with these changes? How should search advertising strategy adapt to the future? I believe there are a few key things that all brands should be doing to diversify their search marketing efforts.Consider increasing on in-site search advertisingThere’s little doubt that Google’s search ad products remain highly effective. But great performance is not exclusive to the internet behemoth, as seen with the sticky apps and retailer sites that shoppers frequent regularly.With more time spent on mobile devices, publishers and retailers are leveraging the limited space available to promote sponsored listings. It’s a win-win for publishers to monetize their site’s search real estate and for advertisers to promote their products “above the digital fold.”In highly competitive retail categories like electronics, for example, being the first laptop to be seen on Best Buy’s site, or the first hotel featured for a traveler’s upcoming trip on a travel aggregator site, means moving to the top of a shopper’s purchase consideration and motivating a sale. Marketers need to identify the sites with the biggest opportunity to drive conversions and invest in ads that are not only relevant to the shopper, but to the context being shopped.Gain experience with the Internet of Things (IoT)This is the year that Amazon’s Echo (and Dot and Dash buttons) hit critical mass. Other platforms, like Apple, Microsoft and Google, also are competing to connect with shoppers inside their homes. While all these systems are a form of search, there are still some important differences. After all, an IoT device will not provide a long list of items to buy. If anything, an Echo or Dot may essentially be programmed to focus on what you have already purchased. In other words, the more experience brands have with this type of performance marketing, the more likely they are to command the lead when voice-triggered ads for products on specific retailer sites appear.Make the most of every queryThe level of competition today in certain product categories means marketers need a sharper edge than ranking in the top five results for product-specific searches. This is where machine learning and personalization have the potential to level the playing field for marketers — by using more predictive search technology, paid search marketers can move the right types of inventory and re-engage high-value shoppers proactively.Search habits vary widely from person to person, and overarching trends will continue to develop in ways that we might not be able to anticipate today. But by diversifying their approach to search, smart marketers will be prepared for emerging technologies and inevitable shifts in online behavior that can change their business overnight.From our sponsors: Apocalypse for online search? Here’s how marketers can thrive Apocalypse for online search? Here’s how marketers can thriveYou are here: Related postsLytics now integrates with Google Marketing Platform to enable customer data-informed campaigns14th December 2019The California Consumer Privacy Act goes live in a few short weeks — Are you ready?14th December 2019ML 2019121313th December 2019Global email benchmark report finds email isn’t dead – it’s essential13th December 20192019 benchmark report: brand vs. non-brand traffic in Google Shopping12th December 2019Keep your LinkedIn advertising strategy focused in 202012th December 2019last_img read more

Read More »