For the 11th year in a row, the Tourist Board of the City of Pula and the Tourist Board of the Municipality of Fažana have been organizing the summer fair of Istrian souvenirs – Istrian hand made. At the Summer Fair of Craftsmen every week from 15.6.-15.9. artisans will exhibit, sell and produce souvenirs and handicrafts; on Mondays and Tuesdays in Pula, on Wednesdays in Fažana. The working hours of the fair are from 15.6-31.8. from 20-23, and from 1.9.-15.9. from 19-22 hours. 2016 craftsmen will participate in the Istrian hand made fair in 14, and the goal of the event is to enrich the tourist offer of the city and provide tourists with the opportunity to buy handicrafts and indigenous souvenirs.Istra mix, ie the Fair of Istrian gourmet products and souvenirs – Istrian hand made and Istra gourmet, will also be held from 15.06. to 15.09. for the 7th year in a row in Fažana and the 2nd year from 07.07. to 25.08. in Ližnjan. In Fažana, where the event will be held on Wednesday, in addition to souvenir producers), producers of gourmet products participate, while in Ližnjan the event is held every Thursday from 20 to 23 hoursThe interesting thing about this event is that some items are made directly in front of tourists. All exhibitors have T-shirts and bags with the Istrian hand made logo to make the event recognizable. Could this tourist story be better?Kudos to the Tourist Boards of Pula and Fažana, that is what our tourism lacks. This is the foundation of a tourist destination development – respect yourself and you will respect others. Tourists want to get to know, feel, taste indigenous local products, even if you tell them a story that’s it – the essence of tourism. This must be the foundation of tourism of all tourist destinations, and the rest is an upgrade. The Germans don’t want to try German sausages, but our homemade ones. And if they like it, they will buy it and take it home where, in the company of their friends, they will spread the story of a great vacation and taste our home-made and indigenous sausage. Sausage is just a metaphor, we have to sell ourselves, our culture, gastronomy, history and identity. This is what tourists want to experience. This tourist story is so simple, and yet so ingenious. It should be the standard story of each of our tourist destinations.We must finally understand that tourism is not the sun and the sea, and that our greatest advantage is precisely this diversity through history, gastronomy, music, culture, customs and everything else. We have thousands of different indigenous stories, we just have to be who we are and tell those stories. Let us be what we are because tourists want to see, experience and taste just that. We do not need a new big idea of our tourism, but finally we have to be and sell what we are – Istrians, Dalmatians, Slavonians, Međimurje, Zagorje, Ličani…. Croats. Let’s be what we are – indigenous, authentic and credible! That is the story we have to tellTourism consists of emotions, experiences and stories. Tell stories.