Hyperlocal = location, location, location

first_imgHyperlocal is the latest marketing buzzword, but it isn’t a new idea.  It essentially means a very specific area, very close to home.  Within the credit union world, it’s defined as your core target market living three to five miles from the branch.At Momentum, we’ve actually discovered that using a 2 mile radius provides a more strategic community-based approach that supports hyperlocalism.Credit unions located within urban centers are going to have to take a hyperlocal approach.  Why?Credit unions are established with community based charters to differentiate themselves in the market and attract and retain members.  By focusing on hyperlocalism, it’s much easier to create lasting connections with existing and potential members.A good example of hyperlocalism is Umpqua Bank’s downtown branch in Seattle.  They demonstrate their ties to the downtown neighborhood, but also to the very specific community of Pioneer Square.  Their in-branch marketing displays a historic pergola that is an iconic symbol of the Pioneer Square neighborhood in Seattle. They are active in local blogging and events.  They bring members and potential members from their neighborhood community into the branch for seminars, workshops, and even wine tastings.  Hyperlocalism has proven to be a very successful strategy for Umpqua.As I said earlier, being hyperlocal is not a new idea.  A hyperlocal option that serves only those that “live, work, worship, or attend school” in the central city, Northwest Resource Federal Credit Union has been serving Portlanders since 1935. Northwest Resource supports local business with “a complete line of business services,” according to Kim Faucher, vice president of marketing. “All of our lending decisions are made locally and loans are serviced locally.” Striving to build a better neighborhood, Faucher says, “We work well with many of Old Town’s social service agencies, including Central City Concern and Transition Projects, by helping their clients open savings accounts, obtain small loans, and build financial independence.” Also serving the artistic community, Northwest Resource displays local art in the lobby, selling it on behalf of the artist, and hosts the occasional First Thursday event.The credit union ideal of community and hyperlocal go hand-in-hand.  How can you decide if hyperlocal is the right approach for your credit union? If you’re in an urban center,  Hyperlocal = Your local community.Examples:Washington (State): Not hyperlocalKing County, WA: Semi-hyperlocalBallard, WA: Truly hyperlocalIs hyperlocal just a new trend or here to stay?  The concept of marketing to hyperlocal areas has been around since the inception of credit unions and is definitely here to stay. What is continually evolving is how you actually deliver hyperlocal marketing to members whether its through in-branch marketing, social media or local events.Is it time for your credit union to go hyperlocal? 6SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Heather Horrocks Heather is the Director of Marketing at Momentum, a national design-build firm. Heather and the Momentum team work with Credit Unions to facilitate strategic planning, evaluate facilities growth needs, and … Web: www.momentumbuilds.com Detailslast_img read more

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Fairview buys Hertfordshire regeneration site

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NBA General Managers See Golden State Warriors As Favorites to Win 2017 Finals

first_img Related Topics Matt Medley is co-editor at NEO Sports Insiders, covers the Cleveland Cavaliers, Cleveland Indians and high school sports in Northeast Ohio.Follow @MedleyHoops on Twitter for live updates from games. Matt Medleycenter_img Although many believed the same thing last year, most NBA general managers believe the Golden State Warriors will win the 2017 NBA Finals.In NBA.com’s annual poll, 69 percent of general managers believed Golden State will win it all. For what it’s worth, the remaining 31 percent chose the Cleveland Cavaliers.I’m not a math expert, but that means zero general managers believe any team other than Cleveland or Golden State are likely to win the NBA Finals.In last year’s poll 53.6 percent chose Cleveland before the season started.Perhaps the most interesting takeaway from this year’s NBA Finals predictions was that 3.3 percent (one general manager out of 29) chose the Boston Celtics to win the East.One general manager chose the San Antonio Spurs to win the West.GM’s are not allowed to vote for their own team in the poll.It’d be interesting to know which GM’s chose Boston and San Antonio.Some other notes from the poll include:LeBron James is favored to win MVP (47.6 percent of first place votes). Russell Westbrook  finished second (23.3 percent).Kyrie Irving was voted fourth-best point guard (6.7 percent of first place votes) behind Steph Curry (63.3), Chris Paul (20), and Westbrook (10).Klay Thompson was voted the second-best shooting guard in the NBA (40) behind James Harden (56.7).76.8 percent believe LeBron is the best small forward, 23.2 percent chose Kevin Durant.None of it means a thing when it comes down to what happens in the games this season, but it is interesting to get a read on general managers, who submitted their votes anonymously.last_img read more

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Integrated betting markets & extended engagement with DFS

first_img Related Articles Share StumbleUpon IGT sanctions capped $300m senior debt note sale June 9, 2020 Share All-in Global: ‘Fantastyc’ markets around the world July 16, 2020 Shergul Arshad, the Founder of Mondogoal, spoke at BOS alongside Lottomatica’s Ubaldo Baldi, Oulala CEO Valery Bollier and Sportito CEO Riccardo Mittiga.Off the back of signing partnerships with Lottomatica, SISAL and more recently the Microgame Group in Italy, Arshad discussed the vast potential benefits for bookmakers to include a daily fantasy product.He said: “It poses a particularly interesting integration for live betting, for example showing the next goalscorer odds in a match when you are picking your team.”The Mondogoal white label games with both SISAL and Lottomatica soft launched for the Euros this summer and went live properly at the beginning of this domestic season.The aim is to implement big prize pools in conjunction with these two, and whilst Lottomatica’s Baldi stated that it’s hard to put a value on the DFS market right now, he stated his belief that it “will become a revenue stream in its own right and not just an acquisition or conversion tool”.With 57 million DFS players in the States, and 8.9 million of these playing regularly, the potential of this market is enormous but it’s chokablok with legality issues and costly courtroom tussles state to state. The European market may be smaller but the generation currently in its late teens is one which has grown up with fantasy, and undoubtedly a large number of these in the UK have played the Fantasy Premier League game with friends for some time.Arshad pointed to the extended engagement times of DFS products over betting, as players carefully peruse their teams and assess team news and data. Oulala’s Valery Bollier gave a nod to the epicentre of football being in Europe, the most watched league globally and stated that “DFS can provide a solution to optimise digital strategy.”There was definitely a buzz around this panel, which was chaired by Gemma Boore of Bates Well Braithwaite, at Betting on Sports and it seems highly likely that the UK will see its first major bookmaker DFS integration sooner rather than later. IGT records dire 2020 opening as COVID-19 impacts all primary revenues   May 18, 2020 Submitlast_img read more

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Cutting-edge golf facility opening its doors today

first_imgBeginning today, local golfers have the opportunity to improve their golf games on a year-round basis at one of the finest indoor golf facilities in the nation.Golf Lab, co-founded by golf enthusiast Michael McRae and professional golfer Henry White, officially opens today at 925 S. West Temple.The 20,000-square-foot Golf Lab is a state-of-the-art facility designed to help golfers of all abilities on everything from full swing analysis to putting assessments.McRae is a professional photographer who converted his photo studio into Golf Lab. Dozens of cameras are used to analyze golfers from various angles in full swings, chipping and putting. White, who is also a certified physical therapist, works with golfers on their golf game as well as physical fitness related to golf.”The Golf Lab experience is unlike others in that we incorporate a complete physical assessment with our full swing, putting and short game analyses,” White said. “Through our unique method of instruction, players can experience dramatic improvements in their game.”Golf Lab also features professional club fitting by John Cluff. By using data from Golf Lab’s analyses, customers can receive recommendations for appropriate drivers, irons and putters.”We are excited to offer this unique technology and teaching style to Utah golfers,” said McRae. Golf Lab is open from 9 a.m. to 6 p.m. Monday through Saturday. To schedule an appointment for individual or group lessons, call 746-1291. E-mail: [email protected]last_img read more

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I went to see BYU, but unknown Utah State golfer stole the show at memorable 1980 NCAA Golf Championship

first_img AP Jay Don Blake tees off on the eighth hole during the first round of the U.S. Open golf tournament at Merion Golf Club, Thursday, June 13, 2013, in Ardmore, Pa. Grid View As expected, BYU competed for the national championship all week, eventually finishing second to Oklahoma State, four strokes back. However, the big story turned out to be how this unheralded golfer from St. George, Utah, ended up winning the NCAA individual title over several more prominent golfers, many of whom went on to become stars on the PGA Tour.Back then I didn’t even know anything about renting cars or maybe I was just trying to save the company a few bucks, but I had to bum rides up to the course with whomever I saw in the hotel parking lot headed that way. For sending my stories back to Utah, I had something called a telecopier, a bulky machine that was a precursor to a fax machine, except that it would take six minutes to send one page of your typed story as it spun around. However, I made a rookie mistake and checked it as luggage rather than carry it on and the machine broke, forcing me to dictate all my stories over the phone for the whole week. Before the tournament, I remember talking to Utah State coach Dan Roskelley at the Columbus airport, or perhaps it was at an airport connection along the way there — hey, it’s been a long time — and having him tell me that Blake was going to contend that week.I didn’t really believe him — coaches say things like that all the time, but the following day, who should be atop the leaderboard, but the 21-year-old from Utah, whose 3-under-par 69 put him in a tie with Oklahoma State’s Bob Tway.“I wasn’t a big-known player or thought of as a player to be a contender. All the articles were about a bunch of other players, but slowly as the week went along my name kept hanging around. But I didn’t mind that, they could think what they thought. I had a reason to prove a point.” — Jay Don BlakeWhen Blake followed that with a 71 and took a two-stroke lead over the field, people began to take notice, even if they couldn’t get his name right. The scoreboard had him listed as Jay “Donblake.” On the local sports news he was referred to as Joe Don Baker, who was actually a second-rate movie actor of the era.“I wasn’t a big-known player or thought of as a player to be a contender,” Blake said recently from his home in St. George. “All the articles were about a bunch of other players, but slowly as the week went along my name kept hanging around. But I didn’t mind that, they could think what they thought. I had a reason to prove a point.”Years later, Roskelley, who himself was referred to in a news article as “Dan Ross Kelley,” laughed about how he and Blake were disrespected that week.“They thought we were a couple of hicks from Utah,” he said. “The media back there didn’t know (Blake) from a load of coal.”The lack of respect didn’t faze the unassuming Blake, who just kept making birdies and staying ahead of the supposed superior competition.Besides Clampett, the NCAA field was full of big-name amateurs, many of whom went on to become successful professionals. There were a half-dozen players who went on to win major championships, including Tway (eight PGA Tour wins, 1986 PGA), UCLA’s Corey Pavin (15 PGA Tour wins, 1995 U.S. Open) Florida’s Mark Calcavecchia (13 PGA Tour wins, 1989 British Open), Centenary’s Hal Sutton (14 PGA Tour wins, 1983 PGA) Minnesota’s Tom Lehman (five PGA Tour wins, 1996 British Open) and Colorado’s Steve Jones (eight PGA Tour wins, 1996 U.S. Open). Other top players included Ohio State’s Joey Sindelar (seven PGA Tour wins), Tennessee’s Jim Gallagher (five PGA Tour wins) and defending NCAA champion Gary Hallberg of Wake Forest (three PGA Tour wins).But the best of the bunch that week turned out to be Blake, who never showed any signs of the pressure getting to him. In fact during a rain delay in the third round, after a TV reporter requested an interview, Roskelley searched for Blake and finally found him on the floor of the golf shop — sound asleep.There were two weather delays that Friday (I remember getting soaked to the bone running in from the seventh hole trying to beat one of the thunderstorms) and that pushed the end of the third round into Saturday when the final round was scheduled. Blake played six holes in the morning and finished with another 71 and went into the final round two shots ahead of Sutton.But Blake struggled early in his final round and finally looked like the pressure of being an unknown atop the leaderboard all week was getting to him. He was 2 over par on the day through 13 holes and Sutton, one of the country’s premier amateurs at the time, was in the clubhouse with a 70 and a 5-under-par total, two shots ahead of Blake.Reporters were interviewing Sutton and one eastern writer, already forgetting about Jay whats-his-name, had the audacity to ask Sutton if it was his “biggest victory ever.”A befuddled Sutton answered in the affirmative, assuming he must have won the tournament.However, Blake wasn’t done. He was informed of Sutton’s standing at the 14th tee and he promptly made a birdie to cut the lead to one. When he missed the green at the par-3 17th hole and then faced a tricky 25-foot par putt, things were looking bleak for Blake.But he calmly sank a putt that had about 4 feet of break to it and went into No. 18, needing a birdie to tie Sutton. His 300-yard drive left him with a wedge to the 412-yard par-4 and he knocked it within 12 feet. With Sutton looking on from a distance, Blake confidently rolled the putt, forcing a playoff. “I remember seeing him on the back of the green,” Blake said of Sutton. “He watched me putt it and as soon as it went in he just turned around and walked toward the clubhouse.”I was already shaking my head at Blake’s two clutch putts, but there was more to come.The playoff was to start on 17, where this brand-new, all-sports network called ESPN was taping it. If needed, the playoff would continue on 18 and then go back to the same two holes.Sutton appeared to be on the verge of winning on the first playoff hole by hitting the green, while Blake landed in a greenside bunker. After Sutton assured himself of a par, Blake had to make a 10-foot par putt to stay alive, which he did. At 18, Blake’s 25-foot putt for birdie rimmed the cup, while Sutton’s 12-footer never came close.As I wrote back then, Blake appeared to be going for the victory, while Sutton was waiting for Blake to fold. The two went back to 17 and both made pars and again to 18. Sutton missed his long birdie try, leaving Blake with a 10-footer for the win, “almost the identical same putt I’d made at the end of regulation,” he said. Blake stroked it firmly and it hit the center of the cup.The kid from St. George was the NCAA champion.“It was one of the neatest things I’ve ever been through,” Roskelley said. “It’s a great memory.”I have to agree. Of the many sporting events I’ve covered in my long career, Jay Don Blake’s victory at the 1980 NCAA Golf Championship is still right there at the top of the list. SALT LAKE CITY — Over the last 40 years, I’ve covered thousands of sporting events, many in far-flung places from Scotland to Puerto Rico to Hawaii. Nowhere more than Las Vegas, where I’ve covered more than 50 basketball, football and golf events.But as memorable as any was my very first out-of-state sporting event, 40 years ago this week.I was just past my first full year at the Deseret News when I was sent to Columbus, Ohio, for the NCAA Golf Championships at Ohio State University. Utah State golfer Jay Don Blake, bottom right, poses with his Aggie teammates. Forty years ago Blake won medalist honors at the NCAA Championship. Utah State golfer Jay Don Blake, bottom right, poses with his Aggie teammates. Forty years ago Blake won medalist honors at the NCAA Championship. Jay Don Blake tees off on the eighth hole during the first round of the U.S. Open golf tournament at Merion Golf Club, Thursday, June 13, 2013, in Ardmore, Pa. Jay Don Blake waves to the gallery after making his putt on the 18th green during the second round of the Champions Tour’s Principal Charity Classic golf tournament, Saturday, June 1, 2013, in Des Moines, Iowa. Courtesy Utah State Athletics ASSOCIATED PRESS Jay Don Blake hits from a bunker up to the fifth green during the final round of the SAS PGA Champions Tour golf tournament at Prestonwood Country Club in Cary, N.C., Sunday, Oct. 7, 2012. Blake finished in second place. Utah State golfer Jay Don Blake follows through on a shot. Courtesy Utah State Athletics Jay Don Blake reacts on the 18th green after winning the Charles Schwab Cup Championship golf tournament in San Francisco, Sunday, Nov. 6, 2011. Jay Don Blake tees off on the eighth hole during the first round of the U.S. Open golf tournament at Merion Golf Club, Thursday, June 13, 2013, in Ardmore, Pa. Courtesy Utah State Athletics The main reason was to cover the BYU golf team, which had been one of the top college golf programs in the country for several years under legendary coach Karl Tucker. That year the Cougars were one of the top teams in the country with future PGA Tour players Keith Clearwater, Dick Zokol and Bobby Clampett, who was the No. 1 player in the country.There was also a young golfer from Utah State named Jay Don Blake, competing as an individual, who I had to keep an eye on. I knew he had made it to the finals of the Utah Men’s Amateur a couple of years earlier and had won some college events, but didn’t know much else about him. Utah State golfer Jay Don Blake follows through on a shot.center_img Jay Don Blake poses with his trophy on the 18th green after winning the Charles Schwab Cup Championship golf tournament in San Francisco, Sunday, Nov. 6, 2011. Blake shot even-par 71 to finish at total 8-under-par. Jay Don Blake hits from a bunker up to the fifth green during the final round of the SAS PGA Champions Tour golf tournament at Prestonwood Country Club in Cary, N.C., Sunday, Oct. 7, 2012. Blake finished in second place. Courtesy Utah State Athletics AP AP Jay Don Blake waves to the gallery after making his putt on the 18th green during the second round of the Champions Tour’s Principal Charity Classic golf tournament, Saturday, June 1, 2013, in Des Moines, Iowa. AP Jay Don Blake poses with his trophy on the 18th green after winning the Charles Schwab Cup Championship golf tournament in San Francisco, Sunday, Nov. 6, 2011. Blake shot even-par 71 to finish at total 8-under-par. Jay Don Blake reacts on the 18th green after winning the Charles Schwab Cup Championship golf tournament in San Francisco, Sunday, Nov. 6, 2011. Utah State golfer Jay Don Blake poses with the hardware after winning the 1980 NCAA Championship. Jay Don Blake tees off on the eighth hole during the first round of the U.S. Open golf tournament at Merion Golf Club, Thursday, June 13, 2013, in Ardmore, Pa. A denim-wearing Jay Don Blake stands over his ball. Forty years ago the Utah State golfer won medalist honors at the NCAA Championship. A denim-wearing Jay Don Blake stands over his ball. Forty years ago the Utah State golfer won medalist honors at the NCAA Championship. AP Related Jay Don Blake enjoying life in St. George, hanging out with the grandkids Utah State golfer Jay Don Blake poses with the hardware after winning the 1980 NCAA Championship.last_img read more

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