The real reason why financial services ads show more women

first_imgby. Ron ShevlinA recent Harvard Business Review blog post titled Why the Financial Services Industry Is Showing More Women in Its Ads contained the following:“Financial institutions portray women today as competent and self-confident, and often feature attractive, middle-aged advisors talking to couples in which the woman is similarly well dressed and clearly attentive. It makes sense for advertisers to present women as strong, well-educated consumers. This is appealing to women who see an attractive self-image reflected back at them, and to men, who are flattered by the idea that smart, self-possessed, and financially secure women are their own life partners. But it’s not all ‘optics’–more and more women are actually taking on breadwinning roles. Of course, it’s not enough to show women in their advertisements; the next step is for FIs to effectively engage women with products and services tailored to their needs and desires.”My take: I’m tempted to say that the article totally misses the real reason, but there was one passing sentence that forces me to temper my critique, and say that the article mostly misses the real reason.What is that reason? Simply this:In a large percentage of American households, it’s the female head of household who manages the family’s finances, and who takes the lead role in deciding who the family does its financial-related business with. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

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Hansom: Who, me?

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Two Man Utd Players Shut Out By Injury As Tottenham Hotspur Clash Draws Near

first_imgManchester United will be missing the presence of two defenders ahead of their encounter against Tottenham Hotspur on Friday night.Coach Ole Gunnar Solskjaer revealed Alex Tuanzebe and Phil Jones weren’t fit enough to face Jose Mourinho’s men at the Tottenham Hotspur Stadium. “Yeah we have got a couple of injuries,” Solskjaer was quoted by Man United’s official website as saying.“Axel will probably be missing, and Phil Jones will be missing [Man United’s clash against Tottenham]. Apart from that, I would say everyone else is available for selection.”He added: “During Pre-season you want to give everyone a chance, everyone the same opportunity to stake a claim for the team.“Everyone will play a part, and we have got plenty of games.“Hopefully, we have got a few cup games, plus the league games and hopefully the Europa League, so we will be going into August sometime.”United will be hosted by their former manager Mourinho in their first game of project restart by 8:15pm.The Red Devils are bidding for a Champions League spot and are three points behind fourth-placed Chelsea.Mourinho’s Hotspur are 8th on the log, four points far from United.Relatedlast_img read more

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