Reading joins the contactless revolution

first_imgReading Buses has started to accept contactless bankcards for tickets payments on its Greenwave services.A major innovation with Reading’s system, developed with its ticketing system
supplier Ticketer, is that it is using a single card-reader for contactless, smartcard and
concessionary fare pass transactions.Most other operators have to deploy a second card reader to accept contactless payments.The prestigious Greenwave route, run with gas powered buses connects Central Reading with Green Park, the Madejski Stadium park and ride, Reading International Business Park, Tesco Depot and Kennet Island.The buses have been fitted with upgraded card readers and loaded with new software, to accept Visa, MasterCard and Maestro cards.It is a first for the municipal operator, one of the few to still operate an exact-fare-only policy on many routes, although change is given on the Greenwave services.Says CEO Martijn Gilbert: “It is envisaged that the rest of our network can be contactless-enabled soon.“This is the first version of our contactless strategy and will work in a ‘retail model’
where the customer asks for the fare/product first, then presents their card and the ‘pay by
card’ option is selected by the driver.”Transactions will work in the same way as
 Reading Buses existing ‘e-purse’ smartcards.Over the year ahead it “will be seeking to move towards a ‘tapping’-based
model” for flat fares in the simply Reading zone.“The ‘retail model’ is the first starting point and 
is on a par with other contactless card schemes now going live on other bus networks across the
UK outside of London,” adds Mr Gilbert.last_img read more

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