Abstract: This is different from the past is that if 2015 pairs of 11 party is more like a rich sense of ritual content marketing to test the water, then the 2016 pair of 11 party is an out and out training ground examination content is Ali operating system to content marketing after the victory.
song "Apologize" list when PA music sounded, One Republic from the dark appearance; Victoria Song with the song "Worth It" will be the first show to a small climax, few people will pay attention to, the double 11 Carnival has gone through eight years.
today’s double 11 party, has become a cultural symbol of the Spring Festival gala. It sets shopping, entertainment, fashion as a whole, Ali is also a key link in the construction of entertainment marketing system.
the design of the double 11 party is still around the content marketing. Indeed, in today’s rising cost of traffic today, nothing better than entertainment content as a marketing portal.
this is different from the past is that if 2015 pairs of 11 party is more like a rich sense of ritual content marketing to test the water, then the 2016 pair of 11 party is an out and out training ground examination content is Ali operating system to content marketing after the victory.
(the couple live dog)
internationalization is also the 2016 Tmall double carnival night one of the highlights of the 11. As the general director David ·, Hill had said at the press conference, this is an international star + International IP+ international band composed of the strongest international star lineup in the history of the party". In the internationalization of the back, then carrying Ali by the global buy to global sell ambitions.
multi screen interaction to achieve the ultimate touch
The construction rules of
electricity supplier came to Alibaba know Internet traffic channel.
hardware level, multi screen interactive broke the traditional party one-way content delivery mode, so as to achieve the seamless use of each scene switch.
2016 double 11 carnival night planner, Ali fish general manager should Acer said, through the mobile phone, TV, broadcast, different but related content, Ali can realize the potential audience of extreme touch.
, for example, when the party into the advertising session, the audience will be able to enter the relevant Tmall store through the phone / tablet to receive red envelopes. According to Ali, said the 11 parties all the hard wide revenue profits in the form of red envelopes to consumers.
at the same time, the user can also watch Taobao mobile phones and Tmall App special lick screen version". It is reported that 9 close-up camera >