Groupon CEO buy industry entry simple success difficult

Groupon CEO Andrew · Mason Sina Technology – Beijing morning news on December 1st, Groupon CEO Andrew · Mason (Andrew Mason) a meeting held Wednesday at the Credit Suisse investment on the prospect of Groupon.

Groupon just finished IPO (IPO) after the silent period. Mason said that compared with competitors, Groupon has reached the turning point". "There is no doubt that the barriers to entry are low," he said. But the data suggest a high threshold for success in the industry."

Mason and Groupon CFO Jason · (Jason Childs) also said that Groupon’s huge investment in marketing will drive revenue growth, rather than just the number of users grew in.

Groupon shares rose more than 9% on Wednesday to $17.50, still below the $20 IPO price.