Suning’s Transformation Escape

[Abstract] in the process of transformation of Suning, Zhang Jindong to the outside world is paranoid and stubborn.

Tencent technology Sun Hongchao reported on March 19th

since the beginning of the year, Su ningyun shares after many rounds of the band rose, yesterday to close at 12.81 yuan, the recent record high, up 42% compared to January.

thanks to this aspect of Suning earnings in the "profit", on the other hand, with the head of Zhang Jindong, chairman of Suning in NPC and CPPCC in position to describe is, Suning Internet transformation model has matured.

in Suning transition to the Internet five years, Zhang Jindong and his command of Suning through criticism of the latest plan is to meet the eye everywhere, synchronous development through online and offline, by 2020 to achieve annual sales of 680 billion, shop 200.

but behind the beautiful blueprint, Suning is still no way to dispel the doubts of the outside world. 2012 Suning performance began to fall into a period of growth, in 2013 its net profit fell 85% in the first half of 2014, the first loss in the past 10 years, up to $755 million.

2014 Suning earnings amounted to 861 million yuan profit figures seemingly momentum is good, but the net profit of more than 2 billion yuan by hand to the capital of the game, if you exclude the capital factor, Suning net more than 1 billion 100 million yuan last year.

huge loss figures show that the transformation of the traditional retail enterprises in the vanguard of the Internet continues to bleed.

insiders believe that Suning is trapped in the chamber of secrets, the road is still hazy escape.

transformation is difficult to talk about the success of

Suning transformation process, Zhang Jindong to the outside world is paranoid and stubborn.

Su Ning in the plan, by 2020 the traditional retail companies will become a trillion scale retail companies system across the household electrical appliances, 3C digital, audio books, general merchandise, hotel reservation, ticket sales, online financial products, including almost all areas of life of consumers.

this grand plan started in 2011, it is the traditional retail industry and traditional business era was very influential, but Zhang Jindong said Chinese retailing in the future will be the O2O model, the integration of online and offline accordingly, Suning first mover advantage at least two to three years.

but this may be the only good news for Su Ning in the past few years. According to the results, in the first quarter of 2012, Suning operating profit fell 21.13%, after the first quarter of the 11 quarter of Ningdu did not achieve positive growth in operating profit. The first half of 2014, Suning net profit fell 202.93%, the first loss since listing, the amount of loss of 750 million yuan.

according to the China e-commerce research center data, as of 2>