Abstract: the online store is not some website promotion so simple, in the "5 minutes to carry out electronic commerce" behind the numerous users in exploring the problems encountered in the process of the online shop of every hue, this situation also affected the development of online mall business to a great extent. Online shop difficult problem is mainly manifested in three aspects: the choice of e-commerce platform is difficult, difficult to build online stores, online business promotion difficult.
?? now the e-commerce platform of various forms appear constantly, many large websites have also opened the online mall business, for business start online store, with less investment and relatively simple technical requirements to carry out online sales, has played a positive role in promoting the application of electronic commerce, some enterprises and individuals using this the way to get some income. But set up an online store and not some website promotion so simple, in the "5 minutes to carry out electronic commerce" behind the numerous users in exploring the problems encountered in the process of the online shop of every hue, this situation also affected the online mall business development to a great extent. Online shop difficult problem is mainly manifested in three aspects: the choice of e-commerce platform is difficult, difficult to build online stores, online business promotion difficult.
on the online store platform choice
?? online shop not only on the online store platform (online store) the basic function and service, and customers mainly from the online mall visitors, therefore, the choice of platform is very important, but users in the choice of online store platform are a risk decision. Especially for the first time in the online shop, due to lack of experience and lack of understanding of the online platform and other reasons with a lot of blindness. Some online shopping mall does not have the basic investment instructions, fees are not clear, only through telephone consultation, which also brings some confusion for the choice of online shopping platform.
?? different online store platform, service function, operation mode and management level difference, e-commerce platform ideal should have such basic characteristics: good brand image, simple and convenient application procedures, stable back-end technology, fast and thoughtful customer service, perfect the payment system, the necessary delivery service customer service, and service assurance measures and so on, of course, also need to have access, as high as possible with the basic functions of the perfect shop maintenance and management, order management, and can provide some advanced service, such as the promotion of the shop, the shop traffic analysis etc.. In addition, the charging mode and cost level is also one of the important factors. Different companies may have different special requirements for online sales, e-commerce platform for the product characteristics need to spend a lot of effort, the confirmation process takes several hours or even days, however, the completion of the e-commerce platform choice this time before the investigation period is worth, can be the maximum possible to reduce blindness and increase the likelihood of success.