Abstract: holding hundreds of IP, February magic TV seconds to shoot the total amount of 1 billion 500 million, ranked first, MCN model can lead short video entrepreneurs realized
text / world network reporter Wang Jiajian
magic TV leader Lu Yama in an "entertainment workshop" said in an interview, in 2017, the magic TV will continue to expand the content of matrix has reached hundreds, even more detailed field position in this industry such as fashion, with the content of matrix in the form of commercial realization.
for magic TV, the reason why you can taste it in the first place
from the website recommend a reward of 20 yuan, to recommend more than more stationmaster income, is a direct result of individual stationmaster bound viral marketing, overnight, the webmaster network forum and the mom propaganda hot tide rush, the experience in the promotion of union veterans is as the acme of perfection. A recent plan has pushed the controversial mother of Ali promotion model to a new climax:
comes up with short video startups, one and two will no doubt be the first to come to mind.
more importantly, such a move also opened the invisible person to enter the advertising market door, as long as the polymerization sites, the flow of good, quality content, so to Ali mother as a platform to the certification service provider based on personal ads – Ali mother alliance mode immediately before the formation. People want to do advertising, not only have deep connections, to have the relevant approval procedures, the capital operation, but also bear the risk of capital operation greatly, and now join Ali mother plan, only need to have the net station resources can be found by advertisers, mom, mom will pay money by Ali. Even the payment is the use of Alipay, and there is no problem in advertising costs, for a large number of web resources for friends, is indeed a good news.
once, barbaric growth stage of the short video content business can be a sudden burst of red, but in 2017, with the formation of MCN mechanism, and the transformation of their large, short video business is moving towards more sophisticated operation way, consider the commercial realization has become more clear, the lack of the ability to continue operations may account be eliminated in the competition.
MCN Mumulti Channel Networks from YouTube, can be understood as red video network brokerage company, business, management, brand, promotion and other services for video network red, seeking the biggest commercial return for video from a professional network and platform level red.
after Ali mother after previous low-key operation, successively in September and October respectively, launched the "recommended Award" and "Antz plan", the main content of a series of activities all around a point: money; but the mom is not without money orders, but targeted, mainly for webmasters to carry out publicity and promotion.
, compared to one, two, magic, TV is unknown.
in addition, the second shot also launched the first MCN agency list, unexpectedly, named magic TV organization as the 1 billion 500 million player won the championship, was runner up in the 870 million Suzhou Yu network play to win, the third is the colony of media.
editor / Zhou Lin,
"new film" incubation dark horse: short video MCN promotion law
certification service providers can organize and serve a number of websites that form a site alliance that helps advertisers reach deals with sites under the alliance. The main difference is that: in the past, and before the recommended award is the recommendation of a 20 yuan to take the take away, but now the webmaster in addition to 20 yuan referral fee, after Ali mother ferry 50% technical service will be returned to the relevant recommendation.
certification service provider program:
the three dark horse that is the case, TV has "magic magic delicacy" and "little love", "creation in" 6 seconds before the 20 large amount of broadcast platform, Yu network has "come on girl" and "soft is not too hard" two big head, the media’s colony "Mark Malik", "left hand" and "my predecessor is the best" reputation in outside.
in fact, this stems from its competitive laws, the adoption of content matrix development model, magic TV stealth in the IP content behind, and one, two, on the other hand, an account carrying almost all of the content.
if strategically, Ali’s mother’s certification service provider is very aggressive. If a recommender, a month to recommend 10 sites to join Ali mother, then a year is nearly one hundred, to Ali mother as a platform, you can build your own advertising League circle. Not only can get the recommended monthly expenses, can also obtain stable commissions, besides can use certification service provider, to help the site to strive for more interests, and as long as the certification service provider can bring Everfount advertising, as join website owners, can also be very comfortable.
in February this year, the second released the latest issue of short video of the original list, "two more video" with a 350 million month playback volume ranked first, but the standard bearer of a short video business but in 150 million playback volume fell tenth.