said that the company would like to start a good name, there are many methods and principles, however, if you want a more appropriate name, but also some taboos need investors to understand. So, what are the names of the company taboo?
do not use
was used as polyphones, like the use of unfamiliar words will bring great inconvenience to people’s call, meaning itself is not clear. The polyphone name, name has two or more pronunciation is more easy to let a person feel at a loss. For example: Le Hai Restaurant, where the "music" has two reading, read LE, read YUE, so that people do not know what to read better pronunciation.
such as the following words have two read: line (XING, HANG), province (SHENG, XING), heavy (CHONG, ZHONG), ZHAO (QIAN, XI) towards (CHAO,), etc.. Of course, we do not mean that the company was not with chinese. But at least to ensure that others can determine their pronunciation, not to read wrong.
bogey bad intentions
for example, you are engaged in manufacturing and selling cosmetics, so whimsical, use "heroin" trademarks and let consumers buy named. You may arrive in the trademark office but turned out! Because "heroin" is not only with drugs and homophone synonyms, apparently in violation of the principle of the so-called good customs of. Besides, it’s a bit of poison! Both harmful and sinful!
perhaps you will reply: foreign brand perfume brand more "poison", like "OPIUM", like "POISON"? Why do they log in through a trademark? Why was the pink lady? I can only say that this is what parties in different countries, different customs, different style. For example, allows foreign naked nude sunbathing, while in China, the relevant units will immediately determine your "indecent" or "violating the good custom" is the same meaning.
avoid partial word
brand name is for consumers to call, this should take into account the popularity of the word, but it is regrettable that some trademarks in the name of the word also exist some very serious problems. A soy protein flour mill for their soy protein powder, instant soybean dairy products brand named "Feng gang". Such a trademark do not say that the general farmers, the public do not know, I am afraid that even the university teachers may not be recognized. It is hard to imagine that such a trademark can become a brand name, it is difficult to imagine that the trademark goods can be sold in the market.
some people use unfamiliar words to the company name >