[introduction] a new era of marketing need to attach great importance to the relationship between enterprises and consumers. Enterprises should not only focus on the consumer marketing department, but the whole enterprise needs to focus on the consumer as the core.
Tencent Francisco March 5th message, the traditional marketing is dead? In the era of new media marketing how to operate? This afternoon, sponsored by the Tencent of Mindstorm and Connector activities held in Beijing, the Tencent Inc network media business group president, senior executive vice president Liu Shengyi and invited to visit "the father of modern marketing Philip · Kotler have a dialogue.
Liu Shengyi pointed out that some of the snowball effect on technology subversion marketing has been exaggerated, at least in the context of the Chinese market is so.
said that some people are now too much emphasis on the side of marketing sales, but not enough energy to focus on consumers – to meet consumer demand.
Kotler agrees with the idea. The new era of marketing needs to attach great importance to the relationship between enterprises and consumers. From this perspective, the enterprise should not only focus on the consumer marketing department, but the whole enterprise needs to focus on the consumer as the core.
Kotler believes that the core of marketing should be created. This is even more obvious in the Internet age, because marketers can no longer be as conservative as they used to be. Do not need the Internet is only a small part of the people, and often more than 80 years old. If you want to win young people, be sure to contact them." He said.
Liu Shengyi pointed out that the world’s consumers are changing, companies should consider how to make some contributions. For example, like NOKIA and other companies, there are some very famous brand is a pity, they gradually disappeared.
Kotler said that if companies have shortcomings in this area, it can not solve their own words, then it will fail. For example, Kodak, Kodak is a very good example, they should be earlier to give up the film industry, in order to better development.
for the following activities:
traditional marketing is dead?
host: first of all, I would like to ask Mr. Kotler a question. Under the influence of new media, traditional marketing is not dead?
Philip ·: Kotler: when you travel around the world, you will find that marketing is very useful at various levels. In many parts of the world. You say you do marketing, he thinks you are doing sales. Generally speaking, marketing can help enterprises to promote their products to customers.
I was surprised by the fact that, when I went to Japan two days ago, I found that the chief marketing officer of their company is generally responsible for the vice president of marketing, and now many companies have CM>